Booklicious: Lit on Wheels: A New Style of Library Promotion

January 23, 2012

Lit on Wheels: A New Style of Library Promotion

[Monday, January 23, 2012 | 2 comments]

In summer 2009, the Johnson County Library system in Johnson County, Kan., unveiled a rather unorthodox ad campaign. Conceived by Kansas City–based ad agency BEAP, the campaign took the form of a small fleet of trucks designed as business vehicles for literary-themed companies.

From the Kansas City Star:

[BEAP] vice-president Tom Demetriou offered the pro bono work because he wanted to remind people of the sanctuary found at libraries, where the community is intrinsically bound by stories. "It's a quiet place, where you can have your thoughts to yourself," Demetriou said. "That is hard to find these days."

Such a fun idea! The rest of the trucks are below. You can check out the JOCO Library site here.