Hubba-freaking-hubba.

Does it get any cooler than these MYDNA Bookcases? Created by designer Joel Escalona, this shelving with a twist takes its cue from the double helix (hence the name). He explains, "The books you like, the CDs you have, the photos you store, and all that objects you put on the bookcase, define a significant part of your personal identity."

Visit Escalona's website for video, more photos and information about the bookcases.