[Thursday, March 24, 2011
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As a former copywriter wannabe, I still go weak at the knees for a good ad campaign, like this one for this year's Dutch Book Week. The event focuses on a different genre each year; this year it's the biography (auto or otherwise). So, appropriately, the print ads devised for DBW feature the subjects/authors behind some famous biographies, like Anne Frank above. And if you're thinking that's some pretty slick CGI they used, think again. Because those busts were actually made by hand. Out of books. More specifically, out of the actual book about the person featured.
I totally want to go to Dutch Book Week now.
There are two more ads in the series; click here to view them.
*Edit: Not quite as cool as originally thought - these are indeed CGI, but the pages you can see are actual text from the biography referenced in the ad. That's a great detail.
2 comments
What a fantastic connection between the genre of biography, the subject, and the text of the book.
But I don't see where they might used the actual hard copy. The firm that did the artwork, Souverein Weesp BV, specializes in CGI stills and animation. My best guess is that this is a created image and not a sculpted hard copy.
Thanks for posting this! Would love to go myself!
- Jeff
Jeff, I think you're right. A couple of the blogs I found this on had interpreted the use of original pages for the interior of the images as meaning that the entire bust was made from a book, and Buzzfeed mentioned that Souverein was an artist, not another agency.
Good catch!
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